Copyright court decision to impact Australian IPTV models

The Playroom general manager Andrew Hogg told Encore that the decision marks the moment when broadcasters, content providers and creators will finally sit down with ISPs to find genuine solutions and models.

Head of digital Tom Kennedy added that companies are already looking at ISPs as delivery platforms through an IPTV service, but they have to find a balance between reasonable access, efficiency and a good price model, the way the music industry has done with iTunes and other legal download services.

According to Kennedy, the release windows that studios have been fighting so hard to protect to maximise their theatrical revenue are not just narrowing, but collapsing. He foresees much more aggressive and simultaneous platform releases.

The Omnilab Media-owned company unveiled its state-of-the-art digital media hub last year, providing broadcast and distribution services and strategies to clients such as The Movie Network. Their planned expansion into digital platforms and IPTV is gradual. To help with the company’s technological expansion into the future, The Playroom has appointed a new head of technology, Craig Armsworth, whose previous role with Magna Systems and Engineering saw him work in the development of the company’s digital hub.

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