I&J becomes Iron Jay in new BWM ad
Simplot’s I&J frozen food brand brand is set for a reworking with a would-be wrestler’s obsession with the product seeing him rename himself Iron Jay in an ad created by BWM.
Credits:
- Advertiser: Simplot Marketing: Tara Lordsmith, Adam Hanlon, Vanessa Linabury
- Executive Creative Director: Rob Belgiovane
- Creative team: Rocky Ranallo, David Rollins, Jenny Barnett
- BWM Melbourne MD Hugh Nairn
- Strategic Planning: Jamie Mackay
- Account Management: Katie Molloy, Belinda Murray
- Agency Producer: Emma Friend
- TVC Director: Justin Kurzel
- Producer: Pip Smart
- Production Company: Cherub Pictures
“I&J”
“I&J”
“I&J”
“Iron Jay”
“Brilliant lets hit the pub”
Oh dear
just because you can, doesn’t mean you should!
Eat our product …end up looking like Mickey Rourke. Interesting.
That guy is so good looking….
^I’ll tell him you said so.
He is an actual wrestler btw.
Who is Iron Jay???
This is truly dreadful
Pathetic advert!!!
would love to know how this went from a brief to a finished TVC. weird.
Iron Jay is so hot!
hey
Go for it Jay the world is your oyster i look forward to seeing you kicking cenas arse .. or randy ortons (please do that ) but never forget where you come from AUSSIE , AUSSIE, AUSSIE , OI, OI ,OI go fella kick arse good luck i watch wrestling every week would love to see you there
i saw this guy wrestle at supanova he’s pretty dam good!