Ikea and Adshel install full-size sofas at Sydney and Perth bus stops

Swedish furniture company Ikea has marked the launch of its 2018 catalogue with an out of home collaboration with Adshel placing full size sofas and cabinets in bus stops across Sydney and Perth.

The full size ‘street furniture’ living rooms appeared on Enmore Road in Sydney’s Newtown and St George’s Terrace in Perth.

IKEA representatives and KIIS Network street teams handed commuters copies of the IKEA catalogue and gave away Opal and Smart Rider cards.