Ikea Australia appoints Mindshare, ending 13 years with Match Media

Ikea Australia has appointed Mindshare Australia as its agency of record following a local media agency pitch.

The appointment ends one of the longest standing relationships in the market with Ikea parting ways with Publicis agency Match Media after 13 years.

It follows on from the retailer selecting GroupM and Dentsu Aegis as its global media agencies.