Ikea designs Ruddik and Abbut kitchens fit for a PM

Ikea has devised two possible layouts for hopeful Prime Ministers Tony Abbott and Kevin Rudd in newspaper ads published today.

The half page ads featured in Sydney’s The Daily Telegraph, Queensland’s Courier Mail and The Herald Sun in Melbourne and are featured on the Ikea website.

The “kitchens fit for a PM” – the “Abutt” and the Ruddick” – were created in-house, Ikea said. The brand’s regular creative agencies are The Monkeys, and 303Lowe in the West.

The kitchens have been designed around the notorious traits of the political party leaders.

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