Ikea encourages mindful activity with new range of ‘Mindsets’

Ikea and five co-collaborators have created a range of flatpack puzzles and games, ‘Mindsets’, to help people engage in 15 minutes of mindful activities.

The announcement:

For the first time ever, Ikea Australia has partnered with five co-collaborators from a range of industries to create flatpack ‘Mindsets’ that allow users to engage in 15 minutes of mindful activity in a bid to secure more privacy in the home.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.