Ikea launches slow TV program of its products travelling from Sweden to Australia

September 13, 2019 10:14

Ikea Australia has launched its own slow TV Channel on YouTube, which follows the 14-day journey of a ship bringing its products to Australia.

As the ship travels through the ocean, hosts of the Ikea Sleep podcast, Kent and Sara Eriksson, read from the the 2020 catalogue.

The Ikea Sleep podcast launched earlier this year, in which the two employees narrated sections of the Ikea catalogue. The soundtrack of the slow TV channel will also be available to download as a podcast.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Ikea Ryan Burman Slow TV

4 COMMENTS

Dan 13 Sep 19

Love it

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Jack Monro 13 Sep 19

Called it.

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Megan 14 Sep 19

The ship is coming from China not Sweden.

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Pete Rush 15 Sep 19

Grin

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Ikea launches slow TV program of its products travelling from Sweden to Australia

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