Ikea opens pitches for creative account, held by The Monkeys for nine years
Ikea has put its creative account up to pitch, which has been held by The Monkeys since 2010.
A previous creative review began in 2014 but was abandoned due to the “availability of key stakeholders to take part in the review process”.
An Ikea spokesperson told Mumbrella in a statement: “IKEA is currently undertaking a review of creative services. The review process is under way.”
Good luck Accenture!
IKEA Global has a long term global corporate relationship with KPMG and PWC and has found a section of their business/data exposed to Accenture without consultation.
This is going to be an interesting test of local vs global corporate alignments conflict.
they want a small digital shop, monkeys been out of the picture for a while I believe.