Ikea seeks expressions of interest for its PR account ahead of tender

Ikea is welcoming expressions of interest from communications agencies ahead of a tender process for its public relations account.

In the last decade, Ikea’s PR account has been held by One Green Bean, Mango Communications and most recently Pulse, which was appointed in 2016.

Mumbrella has asked Pulse about its intentions to defend the account.

Ikea is beginning a pitch process for its PR account