Ikea’s 7 comms rules you don’t want to break

Hal Crawford

March 28, 2025 9:25

Ikea’s Australian communications boss Patricia Routledge has laid out her basic rules of engagement for agencies.

Routledge was speaking as part of a panel on building enduring relationships between brands and agencies in a busy session at Mumbrella’s Commscon. She was joined on stage by Jess Gooch from the Sydney Opera House, Jackie Quilter from the McGrath Foundation and Mandy Galmes from Sefiani Communications.

Mandy Galmes, Patricia Routledge, Jess Gooch and Jackie Quilter

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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