Ikon on alert as SPC Ardmona pitches media
SPC Ardmona is reviewing its media account with incumbent Ikon Communications on alert, Mumbrella can reveal.
The review for the major foods brand, which owns brands such as Ardmona, SPC, WeightWatchers and IXL, comes at a difficult time for SPC Ardmona, which was last week turned down by the Federal Government after the company made a request for industry assistance.
SPC marketing director Bronwyn Powell confirmed the media pitch to Mumbrella but declined to comment on the agencies being invited to pitch. “I don’t want to comment at this stage more than we are reviewing media as part of course of good business practice,” said Powell.
The media pitch comes after the company last year pitched its creative business which was won by Leo Burnett.
What is going on over there at Ikon? Is this based on staff moves / lack of innovation or natural occurrence?
Based on the article it would seem it just just company process – with creative pitched last year. I assume when your business’ costs are being looked at so closely, you have to review every supplier.
but still, ikon isnt exactly awash with positive news at the moment. Greet better start turning on the magic soon..
It’s part of coke so all part of the bigger pitch… No surprises here… They don’t even spend much!