Ikon Communications on alert as petrol giant Caltex Australia pitches its media account
Petrol chain Caltex is pitching its $5.2m media account in a move which places incumbent Ikon on alert, Mumbrella can reveal.
It is understood the pitch process has already begun with a number of other agencies thought to be in the mix.
A spokesman for Caltex declined to comment on the pitch.
“Caltex’s contracts and agreements are commercial-in-confidence and we do not provide details on these arrangements,” said the Caltex spokesman.
It might be easier to list clients that aren’t pitching their media business…