Ikon launches integrated division BFF
BFF's Sam Preston
Media agency Ikon has launched an integrated arm called BFF, which stands for Brand Friends Forever.
The division is designed to bring “like-minded brands together on integrated media, sponsorship and experiential solutions,” according to a press release.
The unit will be led by brand relationship director Samantha Preston, who will work with a team of three.
Congrats, Sam
Good idea but why name it after a current colloquialism? In 20 years how will it stand up.
Congrats Sam.
A good offering, and great to see it also being an opportunity for someone internal. But agree with Shamma – the name unnecessarily cheapens what’s an otherwise great initiative.
Just because of the name I cannot take this seriously. BFF, really?
Well done Sam!
Definitely hard to take them seriously with such a terrible, juvenile name.