Ikon picks up digital marketing account for UK sports retailer Wiggle after competitive pitch

Ikon Communications will handle the digital marketing for UK online sports retailer Wiggle following a competitive pitch and three month review.

The STW-owned agency will take over from Wiggle’s in-house team in the UK and is part of a concerted push from the sports brand to establish a foothold in Australia. The firm recently set up a new office in Sydney.

Wiggle Australia general manager Adam Johnson described Ikon as “innovative and forward thinking”.