Ikon to launch Melbourne office with three clients

Tim Burrowes

October 16, 2009 2:28

Media agency Ikon will launch a Melbourne office with three foundation clients worth a total of around $15m in billings, Mumbrella can reveal.

The agency has hired Ben Willee from Initiative Melbourne to head the operation, which opens its doors on January 1.

Willee – who has been with Initiative for 11 years in Australia and the UK and is still negotiating his departure date – was unable to comment.

Ikon managing partner Gary Hardwick said that the agency will mainly be hiring from within the Melbourne market with two or three staff from Ikon’s existing Sydney operation also moving to the city.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.