‘I’ll take any type of audience I can get’: Ben Fordham on radio’s ‘sticky’ fans and working with brands
New 2GB breakfast host and successor to radio stalwart Alan Jones, Ben Fordham, says his Drive shift fans followed him to Breakfast because radio creates loyal fans and ‘sticky’ listeners.
“I’ve got a loyal group of listeners who’ve been with me for 10 years on the Drive show and they’re a very loyal audience in radio. They’re sticky. Once they connect with you and once they get you, I think they tend to stay around. Even though you’ll have disagreements on some topics, or many topics, once that relationship is formed, thankfully, it tends to last,” said Fordham.
Nine’s Liana Dubois, Allison Langdon and Ben Fordham at the Big Ideas Store session
GREAT ARTICLE HANNAH
Love that you quote Peter FitzSimons without any note that he’s famous for calling black people gorillas.
Duncan’s comment about Fitzsimons is spot on.
I’ve got very little truck with Pauline Hanson, but am very disappointed the the very watchable Alison Langdon went so over the top in her comments … citing alleged “hate speech”. Kicking Hanson off shows is no way to handle any stupid things she says. But once a network has shown its hand that it will fold to the Twitter campaigns of a small group of keyboard warriors (Mad Witches and Co), this is what they’ll do.