I’m A Celebrity drives Ten to the top of the demographics
A quiet night in TV has proven a success for Ten, with its celebrity-drive reality format, I’m A Celebrity, Get Me Out Of Here, leaping to the top of the key advertising demographics.
The program was the most-watched in the 16-39s, 18-49s and 25-54s, and Ten was the most-watched channel with metro audiences 25-54, holding a 22.3% share, and 16-39 on a 22.5% share.
2020’s celebs are proving to be a winner for Ten
( WARNING, obvious being stated)
In the world of the blind, the one-eyed man is king. They say that cream always rises to the surface, and one other thing apparently, I don’t detect much dairy in I’m A Celebrity, Get Me Out Of Here, unless bullshit counts.
The only thing worse than Australian prime time TV is Australian off peak TV, in fact, TV has reached such a sad and sorry all-time low, that it is a wonder it still functions at all.
Television no longer needs to pursue excellence, it drastically needs to start doing well, at the basic level.