‘I’m sepsis susceptible and susceptible to sepsis’: Sepsis Australia launches tongue twister challenge via FleishmanHillard and TBWA Sydney

Ahead of World Sepsis Day (13 September), Sepsis Australia has launched a social media campaign prompting Aussies to attempt a tongue twister to raise awareness about the life-threatening condition.

Launched by FleishmanHillard and TBWA Sydney, the tongue twister “I’m sepsis susceptible and susceptible to sepsis,” hopes to educate people about the condition that claims the lives of 8,700 people nationwide each year.

Sepsis Australia professorial fellow professor Simon Finfer AO said the challenge aims to raise awareness of the danger of sepsis by encouraging people to ask, Could it be sepsis?