IMAA calls for NSW Government to update media agency tender to allow independents to partake
The NSW Government’s $78 million master media account was recently put out to pitch, with the Expression of Interest (EOI) seeking a “single media agency supplier, or panel of agencies from one media agency holding group”, effectively ruling out any Australia-owned indie agencies.
The Independent Media Agencies Association (IMAA) has publicly responded to this, by seeking urgent amendment to the state government’s Expression of Interest, which if the current conditions go ahead, will see the contract limited to a multi-national holding group.
The NSW Government is looking to consolidate its media planning and buying for all departments under a single agency’s contract, which the IMAA states is beyond the capabilities of a single independent agency given the size of the proposed contract.
