Imagination and Ford launch Vivid activation

May 29, 2017 10:26

Imagination has launched an activation for Ford at Sydney’s Vivid festival to “bring its global brand strategy to life”.

The installation is located opposite the Sydney Opera House and features five giant illuminated swings which create a light and sound show.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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