Impact releases research on the success of direct-to-consumer partnership programmes

Partnership automation business, Impact, has released research on successful direct-to-consumer partnership programmes, that has provided insights on the seven phases within a partnership lifecycle.

The announcement:

Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.