Unilever, Diageo and J&J among winners in awards for new product launches
The inaugural Product of the Year awards, a UK-based initiative that has launched in Australia, has recognised Unilever’s Omo, Diageo’s Baileys liqueur and Johnson & Johnson’s Neutrogena among the most innovative brands in the launch of new products.
Baileys won the alcoholic beverage category for its Baileys with a hint of Coffee product, while Omo 2X Concentrate won the laundry category.
The best new household cleaning product went to Viva Glass & Mirror Wipes; household products went to Mortein NaturGard Automatic Indoor Insect Control System; Neutrogena Wave Power Cleanser won the facial care category; and adult medicine was awarded to Nurofen Zavance Tablets, Caplets & Liquid Capsules.
A panel of judges, chaired by Luke Dunkerley, Woolworth’s marketing chief, initially vetted the products prior to turning the process over to a vote consisting of 5,000 consumers.
Women’s Weekly’s Product of the Year Awards does give brands the opportunity to shine even if they aren’t necessarily new products. It is good to revisit old favourites ocassionally and give them a pat on the back.
They did however have a section for “Favourite New Product of the Year” which was across any category. The winner was Nivea Sun Light Feel Daily Face Veil SPF30.
Another way you could look at this is ACP developing another way for manufacturers to pay for ad space.