Incolink encourages tradies to ‘Drop The Act’ via The Shannon Company
Workers’ entitlement scheme Incolink has launched a new campaign in a bid to normalise tradies talking about mental health, in collaboration with creative agency The Shannon Company.
The suicide prevention campaign – ‘Drop The Act’ – leverages insights that construction worker culture is all about tough, stoic men who typically bottle up their feelings.
“Those in the construction industry are over 50 per cent more likely to take their own lives than people from other industries,” Erik Locke, CEO of Incolink, explained.
