Indecisive punters and previous betting winners focus of new TAB ‘We Love a Bet’ ads
TAB is promoting its betting insurance and bundle betting options in a new series of ads featuring an indecisive gambler and a winning punter from 2015’s Queen Elizabeth Stakes serenading racehorse Criterion.
The new ads are part of the ongoing ‘We Love a Bet’ campaign.
The first ad tells the story of a man who spots Criterion in the paddock and thinks back to the time the horse made him rich. The man uses a horse brush as a microphone to serenade the horse with Bon Jovi’s ‘Always’, but Criterion simply back at him.
The new ad promotes TAB’s group one insurance, which gives betters the chance to win $50 cash back if their horses place second or third.
More uninspiring betting TVCs – remove the visual branding and its just “meh” again. Standard hipster dude who is annoying, silly, and off target.
the Criterion reference is about him winning last year’s Queen Elizabeth stakes, not the Melbourne Cup
Hi Pumper,
Thank you for letting me know, I have amended the story now.
Cheers,
Zoe – Mumbrella
Almost Pumper…
Criterion won 2 years ago
Lucia Valentina won the 2016 QE stakes
https://www.youtube.com/watch?v=TmeUPuyCXyo
Hi MJ,
You are correct, it was two years ago. I have amended that as well.
Cheers,
Zoe – Mumbrella
Awesome you guys are great btw!
they all illuminate that if you gamble and you think our ads are amusing then you are and idiot like the dudes in our ads. the stupidity has no limits
tab add girl