Independent Digital Media launches ‘anti-ageing’ beauty website

Tim Burrowes

April 15, 2010 9:20

Online publisher, Independent Digital Media, has launched a beauty website aimed at older consumers to be led by former New Idea editor Jenni Gilbert.

Jenni Gilbert

The new site Younger You follows on from the launch of wedding website The Knot at the end of last year and the yougner skewed beauty site Primped in 2008.

IDM publisher Marina Go and former editor of magazines including Dolly, Elle and Australian Good Taste, said: “For many women, and also increasingly men, there comes a point where makeup alone is no longer enough.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Australian Good Taste Dolly Elle Girlfriend Home Beautiful Marina Go New Idea online publishing Primped The Knot

4 COMMENTS

Marina Go 15 Apr 10

Thanks for the story, but you flatter me with the photo. That’s the glamorous Jenni Gilbert, not me!

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Camille Alarcon 15 Apr 10

Hi Marina – sorry for the mix up! The caption’s now been updated.

Cheers,

Camille – Mumbrella

MitchP 15 Apr 10

I think that definitely fills a niche.
The trends of people to search for these sorts of results ot answers must be high, so I can see that working with the right marketing and SEO (importantly, to AU users).

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