Independent Media Agencies of Australia, new industry body for indies, launches with 20 founding members

Independent Media Agencies of Australia (IMAA) launches today, a new, national industry association with 20 founding members including Hyland, The Media Store, Sandbox Media, Pearman Media and Kaimera.

The founding members said the IMAA recognises that independents drive a quarter of ad spend, worth $2.5bn. Its purpose will be to promote the benefits of working with Australian-owned indie media agencies and build respect for them, promote collaboration between indie agencies, and create a verified platform for reputable and established independent media agencies.

Working with independent media agencies means working directly with owners, accessing care and flexibility, and building the local economy by engaging locally-owned businesses, the IMAA said.

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