Independent OOH providers unite to launch the Alliance Outdoor Media Group

May 12, 2022 9:47

A group of independent out-of-home (OOH) providers are banding together to create an alliance that will offer agencies easy access to a far-reaching network of outdoor assets, large format knowledge and local insights.

With 45 cents out of every dollar spent on advertising going to large format roadside, this new alliance is hoped to provide agencies with a true format specialist.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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