Independent vaccine ads more impactful than government’s, study shows
Latest research from marketing analytics and strategic advisory agency, Forethought, has uncovered the impact recent vaccine campaigns have had on viewers’ intention to book a vaccine appointment.
The research showed that campaigns from Victoria’s Arts Community and the Victorian Council of Social Services had a higher influence on intention to book vaccines than the recent round of Australian Government ads.
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The Research conducted last week revealed that despite some criticism, the Federal Government’s ‘ICU- Breathless’ campaign drove a 24% uplift in vaccine intentions, which meant it was the most successful vaccine campaign so far in Australia.
