Indie agencies see growth but feel cautious about a softening market: IMAA

Despite challenging market conditions, more than half of Australia’s independent agencies have grown in the first half of 2023 – but many are less confident about the ad market in the second half of the year.

A study by Independent Media Agencies Australia (IMAA), dubbed the Indie Census, found that more than 60% of independent media agencies are growing in 2023, with the majority predicting growth of up to 25%.