Industry advertising revenue falls by 7.5% according to NewsMedia Works

January 31, 2017 8:03

NewsMedia Works has announced its 2016 revenue numbers claiming a fall in earnings with $2.28 billion dollars for advertising in 2016, while print continues to decline.

The statistics collected by NewsMedia Works, the industry body, and SMI shows the decline in newspaper-inserted magazines by 9.2% and 11.3%, respectively, in print. However, while the print industry revenue is declining, it still manages to account for approximately 80%.

The major print publishers in the data research, News Corp Australia, Fairfax, West Australian Newspapers and APN News & Media fell from 1.911m last year to 1.695m this year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.