Ad industry bodies enter alliance to develop ‘best practice’ brand safety and digital transparency standards

Advertising industry bodies have formed a working group to create a set of “best practice” operating standards to help combat transparency issues in the digital advertising supply chain.

The new group alliance which includes the Australian Association of National Advertisers (AANA), Interactive Advertising Bureau Australia (IAB) and Media Federation of Australia (MFA), aims to decrease fraud and improve brand safety by drawing from best practice solutions overseas.