Industry experts arm charities with digital skills in Un Ltd initiative
Not-for-profit organisations have been given training in the art of social media and digital marketing thanks to a collaboration between the Interactive Advertising Bureau and Un Ltd, the media, marketing and advertising charity which supports Australian young people in need.
A full day workshop in Sydney saw experts offer tips and advice on a range of marketing strategies to 30 attendees from the NPF sector.
The initiative is designed to help NFP organisations improve their brand and direct relationship marketing.
Un Ltd general manager Carol Morris said the “skills and talent” in the industry would rub off on the NFP sector.
