Industry heavyweights from the nbn, One Green Bean, The Monkeys, Edelman and more join CommsCon speaker lineup
The nbn’s reputation challenges, PR’s identity crisis, fostering true cross-agency collaboration, what millennial industry professionals actually want, and a debate on whether the PR industry is really set up to be truly creative are some of the latest topics confirmed for Mumbrella’s CommsCon conference 2018.
Chief corporate affairs officer for the nbn, Karina Keisler, will take the stage to discuss how negative word-of-mouth, industry finger-pointing and an ongoing political rhetoric have all become synonymous with the project. She’ll explain why nbn has made reputation an organisation-wide KPI, and her lessons in trying to cut through the political noise by taking a transparent and audience-led communications strategy.
nbn’s Keisler will discuss negative word-of-mouth and industry finger-pointing
The nbn is currently one of the biggest talking points in Australia. Its reputation has gone through extremely challenging times, including emerging groups who are actively pushing fake news about the technology and rollout. It presents a significant challenge to the internal communications team which faces years more work on the rollout story.
Clarifying this conference is 22 March right? Not 12 March as stated in the body copy
Hi Chris,
You’re absolutely right. 22 March, 2018 at The Westin in Sydney.
Thanks for pointing that out. Now I’m off to buy a dialling wand like Homer Simpson because clearly my fingers are too fat to hit the ‘2’ key individually without mashing the ‘1’ as well.
Cheers,
Damian – Mumbrella
The well known advertising saying “Nothing kills a bad product faster than good advertising” was written for products/services like the NBN.
No amount of PR & reputation management can get away from the fact the NBN is a failed technology infrastructure project which will negatively impact both our industry and our community for many years to come.
I hope that the NBN representative brings lots of lipstick for the pig she will be spruiking.
So far my latest email about getting an NBN connection that would be “answered in three days” remains unanswered after more than a fortnight. I wonder which three days they refer to, one in 2017, one in 2018 and one in 2019 maybe.