News

Industry offers up $4m of donated media for NSW RFS ad campaign

Brittney Rigby

February 14, 2020 10:52

More than 20 media companies have collectively donated $4m in time and ad space for the New South Wales Rural Fire Service’s (RFS) ‘How Fireproof is Your Plan?’ campaign.

The media companies amplified the ad across metropolitan and regional areas. Last month, GfK research showed that awareness of the campaign had reached a record high 76%.

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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Atomic 212 Barry O'Brien How fireproof is your plan NSW Rural Fire Service RFS Rural Fire Service Shane Fitzsimmons

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