Industry Super Australia campaigns to make its symbol ‘The only thing to look for’ when choosing a fund

August 28, 2019 9:42

Industry Super Australia has launched a new campaign aiming to increase people’s awareness of the Industry Super Fund symbol as a means of identifying its super funds.

The campaign aims to capitalise on negative community sentiment following the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Bernie Dean Industry Super Australia The Shannon Company

1 COMMENTS

Tom Donald 29 Aug 19

First rate bit of marketing (including branding).
And also applaud the discipline of the client and agency alike, to stick to their knitting.
Paying dividends.
(All puns intended.)

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