Industry super fund Rest rebrands in push to connect with members

April 4, 2018 10:14

One of Australia’s largest superannuation funds, REST Industry Super, has rebranded to Rest to reflect the fund’s changing direction.

The fund, which boasts nearly 2 million members, claims its first major brand repositioning since it was funded in 1988 reflects the organsations’s transformation, strategic direction and strong customer focus.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Principals Rest Rest Industry Super

3 COMMENTS

Ben Beath 4 Apr 18

Lovely work Principals!

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Tony Singleton 5 Apr 18

Yeah, nice work Principals, and congratulations Mary, Dimity and the team at Rest

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Patrick Hennessy 27 Apr 18

Let’s hope with the rebranding their administration is improved. In particular the speed with which they pay claims.

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Industry super fund Rest rebrands in push to connect with members

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