Industry-wide cancer-awareness campaign brief ‘The Big C’ open for entries
An industry-wide cancer-awareness initiative, The Big C brief, backed by over $100 million in media spend and major advertising holding groups, is now open for entries.
The initiative was proposed by Working with Cancer, a cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work.
Creative leaders at Cannes this year
