Inevitable tech forces that will shape the future as told by the smartest man I’ve ever heard speak
In this guest post Dan Monheit looks at the three top trends coming through technology, as told by Wired magazine’s founder.
Lines are nothing new at SXSW, even the men’s toilets have them. It’s the unofficial festival of queuing.
But when you find yourself standing in one that snakes around an entire floor of the convention centre and then makes its way downstairs you get the feeling you’re in for something special.
And that something special was an hour receiving wisdom from Kevin Kelly, founding executive editor of Wired magazine. For those unfamiliar, Wired is the tech world’s undisputed king of pretty much everything, credited for, amongst other things, coining terms like ‘Long Tail’ (2004) and ‘crowdsourcing’ (2006), long before they become the fodder of every agency strat deck.
“Early indicators suggest that despite our vocalised fears about privacy, vanity trumps it nine times out of ten.”
Not just vanity. Convenience & experience too. If tracking me means I am served a better experience, or can better get the things I want when I want them then I don’t really have too much of an issue with it.