Influencers spruik BWS’ 100 Days of Summer campaign
BWS has started its ‘100 Days of Summer’ campaign, kicking off on November 1 with a list of Australian influencers celebrating the “official start” to the season.
Influencers and reality TV personalities, including The Bachelor’s Elly Miles, and Married at First Sight’s Ryan Gallagher, posted on social media in the final days of October, with the intention of fooling followers into thinking they were mistaken about the months and seasons. It was later revealed in BWS’ promotions in-store that they were actually spruiking the start of the campaign.
