F.Y.I.

ING Direct appoints Droga5, Soap and UM after marketing review

January 24, 2012 12:30

ING Direct has confirmed its new agency line-up, with creative agency Droga5, digital shop Soap and media agency UM winning out after a marketing review that kicked off in November last year.

The triple appointment sees the end of ING’s relationship with JackWattsCurrie, the design agency that was behind ING’s orangutan brand mascot Charles.

In a statement, the financial services brand noted:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe
Topics
Advertising agency Droga5 ING Direct Marketing Media Soap Creative UM
1 COMMENTS
Devil's advocaat 25 Jan 12

Perhaps they could finish off Charles with tie-up advert between Greenpeace and Solaris?

User ID not verified.
Latest
Google reignites campaign against under-16s social media ban
Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Digitas Australia gains MD from VML Commerce
Nine and Warner Bros already casting The Golden Bachelor Season 2
Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.