ING Direct target ATM fee frustration in campaign from Droga5

ING Direct is targeting ATM fee frustration in its latest campaign which is part of the relaunch of the bank’s Orange everyday transaction account which offers free ATM access when $1,000 is deposited per month.

Created by Droga5, the animated campaign sees a group of ATMs march in protest of fees as the bank aims to position itself as the bank which is considerate of its customer’s back pocket.

https://www.youtube.com/watch?v=2YpFwFwOVYc

Chris Kenny, ING Direct’s head of marketing, said in a statement: “We’ve always looked for ways to save Australians money and it became apparent that a more competitive solution to ATM fees was needed.