F.Y.I.

Initiative retains Bunnings

August 23, 2010 11:30

Hardware chain Bunnings has renewed its contract with its media agency Initiative.

The announcement:

August 23, 2010: Media agency Initiative has been retained by national hardware chain and long-term client Bunnings after a deep and extensive review of Bunnings’ media performance and its communications opportunities into the future. The win was announced by Initiative Australia’s new CEO, Tracie Michael.

Senior Bunnings executives and management of Bunnings’ creative agency, The Brand Agency, oversaw the review which took place over a six-week period to closely examine Bunnings’ media communications resources and future prospects in an increasingly changing marketplace.

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