Initiative retains Jemena media account after review
Initiative has been reappointed to do the media strategy, planning and buying for infrastructure company Jemena.
Initiative first won the business in December 2013 and has now successfully defended the account twice.
Jemena builds, owns and manages a combination of major electricity, gas and water assets, including transportation assets, worth over $10.5 billion.
Be very interested to see if there was any real competition in this retention. I know a few agencies that declined the opportunity to participate. Who did they pitch against mumbrella. Apart from running a press release has any journalism been done?