Initiative retains Officeworks’ media account

September 24, 2018 9:33

Initiative has retained the media planning and buying account for Officeworks.

The media agency initially won the account in 2008 and has retained the business after a closed review.

Initiative has retained Officeworks

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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4 COMMENTS

Pascoe 24 Sep 18

Congrats to Initiative, and to Officeworks. Long-term, and mutually beneficial and respectful client/agency relationships are too few and far between.

Boz 24 Sep 18

Jeez, that must have been a relief after the Hyundai loss. Well done Initiative.

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Jason 24 Sep 18

Congratulations to Shaun and the entire Initiative team. Having seen Shaun and his team in action I have to admit they are some of the best in the industry at the moment.

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Astroturf 24 Sep 18

Hi Shaun

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