Initiative Sydney appoints Mike Kay as head of client advice and business development

Initiative Sydney has appointed Mike Kay as head of client advice and business development.

Kay is currently the managing director of IPG Mediabrands’ specialist retail division Rufus. Previously, Kay spent over six years at UM Australia, starting out as a communication manager, and eventually leaving as head of client advice and management.

Kay will be moving across from IPG Mediabrands’ Rufus to Initiative

In his new position, Kay will be joining Initiative Australia’s senior leadership team.

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