Initiative takes out MFA Awards grand prix but MEC and Match Media score most wins

October 25, 2013 9:07

Initiative takes out the MFA Grand Prix

Media agency Initiative won the grand prix at last night’s Media Federation of Australia awards, being recognised for its ‘Help Me Choose’ campaign for car brands Hyundai & Kia.

The Mediabrands agency won the Grand Prix and automotive category but it was GroupM agency MEC which performed most strongly picking up four separate awards in the categories of Clothing/Cosmetics and Retail, Media/Entertainment/Travel & Leisure, Best Media Innovation and Food & Grocery.

GroupM chairman John Steedman was also recognised, being inducted into the Hall of Fame at the ceremony held at The Star last night, in Sydney. The event also saw Group M’s MediaCom win the Finance and IT categories while Maxus won the category for Best Application of Research.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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