Initiative wins media account for parent company of Fitness First and Barry’s
Initiative has won the media account of Fitness & Lifestyle Group, the health and wellness company. Work will commence immediately.
Initiative will lead the brand media strategy and brand media activity across the group’s portfolio: Fitness First, Goodlife Zap Fitness, Jett’s New Zealand and Barry’s.
In October, the agency confirmed to Mumbrella that it’s secured EnergyAustralia’s media account.
