F.Y.I.

Initiative wins Sharp

November 1, 2010 1:22

Media agency Initiative has won TV manufacturer Sharp.

The announcement:

November 1, 2010: Sharp Corporation has appointed Initiative Sydney for a national TV campaign to highlight Sharp’s new range of televisions.

Sharp’s new range of Aquos LCD TVs, featuring Quattron 4-pixel technology, dramatically improves colour expressiveness and picture quality.

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