Inner Health’s blue bugs get a refresh in new campaign from VMLY&R

Inner Health’s blue bugs have a new look and have taken over the command centre of the body.

The new campaign from VMLY&R launches the brand platform ‘Listen to your gut’, explaining gut health can have broader effects than just one-off digestive issues.

“People think your brain controls everything. But really, your gut is the command centre for your body. It plays a big part in how you feel. And when your gut is feeling off, you can feel… off. So we’ve moved the narrative away from ‘probiotics’ to ‘total gut health’,” said VMLY&R client service director, Jo Millington.

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