Innocean Australia restructures resulting in ECD Steve Jackson’s departure
Innocean Australia has restructured the agency under the leadership of new CEO Jasmine Bedir.
As part of the restructure, executive creative director Steve Jackson will depart the agency.
The news comes a month after Bedir was appointed CEO. At the time she said there was an opportunity to transform the agency’s model.
Bedir has restructured the agency to invest in digital and social capabilities
Jeremy2
I wouldn’t know as Im just some anon random on a lunch break with nothing to do but read agency changes and troll but:
If you were going to choose between having better creative ability in your group and pumping social and digital a bit more into your mix what would you choose?
Maybe this ECD wasn’t any good or tired, but he had a great CV at least
If I were a client and someone said we’ve got a lot more social and digital capability these days….we paid for it by ditching the creative talent….
hmmmmmmmm….my labrador is pretty good at social and digital but has never managed to be that creative (I lie, he’s pretty creative in getting the kitchen bin open sometimes, but it stops there)